Pareidolia

Jared’s Micro-City Series is exploration of humanity through architecture, highlighting the best and worst of us through the things we build and what we destroy to build them. He has found that a city can act as a perfect lens to view a culture through, and therefore a perfect allegory to tell stories and ignite our emotions. LEGO® bricks are the perfect tool for combining art and architecture in this way.

Pareidolia is the fourth installment in Jared’s Micro-City series. Named for the psychological phenomenon that causes us to perceive patterns in natural objects, Pareidolia shows a city made of clouds as sharp as it will ever be, before scattering in the wind. The entire model is made only using LEGO® parts that come in white, making achieving certain shapes in the piece extremely challenging. This model is a parallel piece to the second installment in Jared’s Micro-City series, Spill Life. These pieces utilize stark color choices to invoke emotion and capture the fleeting beauty we miss in our busy, everyday lives.